A Message from Sage
Every Benado Effects unit I build receives my full attention and draws on more than 35 years of experience. This is personal work: carefully built analog effects, made to serve your music.
Introduced in 2026, my YouChoose-I-Build service lets us work together one-on-one to create a pedalboard around your sound. My signal-chain Masterclass draws on my extensive knowledge and hands-on experience to help you understand your signal chain and get more from your gear.
Great tone is personal. My goal is to build gear that responds to your playing and gives you the freedom to express your own sound.
See you down the road,
Sage Benado
Collaborate directly with Sage Benado to create a custom unit tailored to your sound. Learn how it works.
YouChoose-I-Build
I'll work with you one-on-one to design and build your BENADO pedalboard that's uniquely yours. I'm here to bring your sonic vision to life. Every build is a collaboration—our shared ideas, and my craftsmanship, one-of-a-kind results.
Start Your Custom BuildMade for musicians.
Built without compromise.
Explore Benado Effects, with music played by Sage Benado. Press play and turn up the sound.
Featured Pedals
PF-5 PRO — Paul Franklin Signature Pro Pedalboard
$1,999.00 USD
The PF-5 PRO Story Developed with Paul Franklin, the PF-5...
View full product details
PF-STEEL DREAM II - The Paul Franklin Signature
$899.00 USD
The Artisan Signature Pedal Steel Experience. "The best tone I've...
View full product details